Curry 3 Plummets


So I was reading an article about deja vu when I got an alert saying “Curry 3 sales don’t hit the market” and it dawned on me. That this is more deja vu.

This is the 2nd shoe Curry has had fail in sales dating back to November where the Curry3 lost $600 million dollars. Also the 2nd time I don’t know how to defend him. He is the 2xMVP, 1xChamp, 1xScoring Champ, led his team to a 73-9 record, 2 straight finals appearance, had 402 threes last season and only 2nd to himself this regular season with 324. But he can’t sell a shoe.

I personally am not a fan of some of his shoes. I have a deep rooted love for Stephen Curry setting back to when he was at Davidson. I always wanted Curry to have a shoe. Nike recently lost Curry to Under Armour, where back in 2015 Curry extended his contract all the way until 2024.

Curry’s shoe isn’t like a Jordan or Nike shoe (specifically Kobe, LeBron, and Kevin Durant shoes), it is designed to defend his ankles from further injuries; reasons he left Nike. Injured 6 times in a span of 4 seasons. Also reasons why he was signed to such a low deal for the Golden State Warriors.

Photo From Mandarin Garden

The Curry1 was a hit, bringing in much revenue helping Under Armour’s sales jump 30% in a quarter and helping Kevin Plank bring in another $160 million to his billionaire bank account. Based on sales, it might be the time where you need to go for more of a traditional style from a basketball style.

ESPN per quoted Kevin Plank saying

“Our success in basketball hasn’t been without its learning,” Plank said on the company’s earnings call, in which Under Armour reported its first quarterly loss as a public company. “As we launched the Curry 3 late last year, our expectations continued to run high. And while the Three played very well on court for Stephen Curry and our athletes, a sluggish signature market and a warm consumer reception led to softer than expected results.”

“This has created an inventory imbalance that we are working through. One that, yes, is baked into our full-year outlook which hasn’t changed, and most importantly, yielded lessons we’re applying ahead with the Curry 4 and beyond”.

Curry & Plank need to come to some type of agreement to help these sales and keep Curry from hurting his legacy by losing so much revenue on what’s viewed as an ugly shoe.


About Aaron Davis

Aaron is a staff writer and the Co-Founder of NBALEAD. He has been following the NBA for over 15 years. Graduated from Purdue University.

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