Milwaukee Moves on from the Inevitable


With a 139-152 Record, Bucks Pull the Plug on Kidd Era

Monday afternoon became a day that surprised not only fans and critics alike, but also majority of the Bucks organization, as they let go of Head Coach Jason Kidd after only three and half seasons. Questions arose of why now? Why not wait til after the season? But as General Manager John Horst stated in his press conference after the news broke, “If it’s inevitable, why wait?” So that is what the Bucks did, avoided waiting for the right time, because in this business, there never is a right time to fire someone, but this is the right time for the Bucks to turn their season around.

The looming uncertainty is the next challenge for this Bucks team who has grown under the former NBA champion and ten time All-Star. As reporters crowded the locker room searching for any hint of unease or distraught, the players remained calm and showcased in their game against the Suns Monday night that there is nothing else to do, but move on.

GM Horst also stated, “He had full support from Bucks Owners” in this decision

As much as the organization and the players involved appreciate and respect what Kidd has done the past couple of seasons, it needs to always remain in their thought process that this is a business and no job is safe nor is the time with a team guaranteed. When asked if the players took it personally, veteran guard Jason Terry said, “In this situation, you always look at yourself first. A coach doesn’t get fired, because he can’t coach, it’s because his team wasn’t performing up to the level that they should be so you should take that personally.”

For a majority of these players, this is not only a wake up call, it’s a new start. To truly flourish from a situation they may not exactly agree with, they must rise from the debris of a semi-crumbling season and work towards saving it. Putting in the work and effort to not only improve the team performance, but to come together stronger than ever to make a legitimate run for a top four spot in the playoffs. This season is long from over and its far from throwing in the towel. The firing of a coach isn’t a death sentence, it’s a reckoning. The NBA world is watching you Milwaukee, don’t give in, bounce back and show why the future is closer than most believe.

About Melissa Colton

Melissa was born and raised in West Allis, WI, but currently resides in Milwaukee. She is a veteran of the United States Army and has a Bachelors Degree in Sport Management. She has worked in both the sports and music industry. Anything from Wisconsin, sports, food, and beer is her happy place.

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