Effective Date: 8/12/2025
The Lead Sports Media LLC, dba The Lead (“The Lead,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website www.theleadsm.com, engage with us on social media, or otherwise interact with our digital content and services (collectively, the “Services”).
By accessing or using our Services, you consent to the practices described in this Privacy Policy.
We may collect the following types of information when you use our Services:
● Contact Information: such as your name, email address, or phone number if you sign up for newsletters, contact us, or participate in promotions.
● User-Generated Content: such as comments, posts, or messages you submit.
● Account Information: if you create an account (optional), we may collect login credentials and profile details.
● Usage Data: including IP address, browser type, device information, operating system, and the pages you visit on our site.
● Cookies & Tracking Technologies: we use cookies, web beacons, and similar tools to improve functionality, personalize content, and analyze traffic.
● Social Media Platforms: if you interact with us via platforms like Twitter, Instagram, TikTok, or Facebook, we may collect certain information made available to us by those services.
● Advertising Partners & Analytics Tools: we may receive aggregated data from third-party analytics (e.g., Google Analytics) and advertisers.
We use the information we collect to:
● Provide, operate, and improve our Services.
● Personalize your experience and deliver relevant content.
● Send newsletters, updates, promotions, or other communications (with your consent, where required).
● Monitor performance, analyze trends, and understand audience engagement.
● Detect, prevent, and address technical issues or fraudulent activity.
● Comply with legal obligations.
We do not sell your personal information. We may share information in the following circumstances:
● With Service Providers: such as hosting, analytics, email delivery, or marketing partners who perform services on our behalf.
● For Legal Compliance: to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
● Business Transfers: if we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
● With Consent: if you provide consent for us to share your information.
We use cookies and similar technologies to enhance your experience. You can set your browser to refuse all or some cookies, but some parts of the site may not function properly.
Depending on where you live, you may have rights regarding your personal information, including the right to:
● Access, update, or delete your information.
● Opt out of marketing communications.
● Restrict or object to certain types of data processing.
● Exercise data portability rights (where applicable).
To exercise these rights, please contact us at the email address below.
We retain personal information only as long as necessary for the purposes described in this policy or as required by law.
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is entirely secure.
Our Services are not directed to children under 13 (or under 16 where applicable by law). We do not knowingly collect personal information from children. If we learn that we have, we will delete it promptly.
Our Services may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of those third parties.
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the “Effective Date” or through other appropriate means.
If you have questions about this Privacy Policy or our data practices, please contact us:
The Lead Sports Media LLC
Email: admin@theleadsm.com
Website: https://theleadsm.com
The Lead works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file that is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First-party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies, you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end-user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit the National Advertising Initiative opt-out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
