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The Chicago Bulls’ Losing Is a Good Thing

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Feb 26, 2026; Chicago, Illinois, USA; Chicago Bulls head coach Billy Donovan reacts during the first half of an NBA game against the Portland Trail Blazers at United Center.
Credit: Kamil Krzaczynski-Imagn Images
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The Chicago Bulls enter March with a transitional season behind them, having lost many games while making progress on many fronts.

The Bulls have taken different paths to find their path as a franchise; however, both paths resulted in losses, which will provide clarity in the future.

At the Trade Deadline, the Bulls made a total of seven trades. Most of the Bulls’ roster was traded away, and the team brought in many new, intriguing players.

The players the Bulls traded included Coby White, Nikola Vucevic, Ayo Dosunmu, and Kevin Huerter.

The players acquired were Jaden Ivey, Anfernee Simons, Collin Sexton, Rob Dillingham, and Leonard Miller, and they gained future picks. Due to these trades, the Bulls overhauled their roster and signaled a strategic move focused on the future rather than just on being competitive.

Losing Now Brings Future Certainty

The immediate result in court has decreased. Chicago failed to win in February, going 0-11.

However, the losses are not random nor without direction; they are the expected result of a roster in transition.

Young players are getting good minutes, the players’ roles are being tested, and the coaching staff is obtaining valuable lineup information.

Unlike in prior seasons when there were incremental improvements, the team is in the process of determining who or what it is, or whether it exists at all. The franchise’s front office implicitly supported this strategy leading up to the deadline.

The Bulls’ leadership indicated they were “not satisfied” with the team’s middle-of-the-pack standing. It sought changes that would ultimately alter the team’s identity and provide long-term flexibility.

Injuries Compound Growing Pains — But Not the Direction

One of the reasons the recent losses have been so great is health reasons. Zach Collins, who is critical to the front-line rotation, is out for the remainder of the season due to foot surgery. In addition, Jaden Ivey, whom the Bulls just acquired, is out for at least the next two weeks due to a knee injury.

This is bad news from a results standpoint. However, from an evaluation perspective, this is a good opportunity for other younger players on the roster to get development time.

With Collins out and Ivey not playing for an extended period, players like Dillingham and Miller are getting opportunities they probably wouldn’t have otherwise.

In this case, seeing younger players actually play games in the NBA will give the organization more clarity regarding their true potential.

The new injuries solidify the idea that the Bulls are clearly not ready to compete. The goal of this season was to evaluate, and this means the player(s) must be on the court.

A New Identity Is Taking Shape

What does all of this mean?

The Bulls are accepting that they must lose games to develop their young players. Chicago is not “tanking” in the traditional sense. With their losses, they are also gaining valuable insight into which players they want to keep as a young core. Additionally, they are using future assets to help form a well-rounded roster.

This team is progressing forward rather than standing still. Chicago has decided to accept the pain of losing right now, with the hope of gaining a better understanding of the direction they want to head in later. They will know their team will not be good now, but will be when it matters most.

Therefore, despite the constant losing, the Bulls’ current situation isn’t a failure; instead, it is an expected transitional phase of a rebuilding project that has finally developed a clearer sense of its direction. Chicago has lost games, but these losses have come with both a goal and a plan in mind.

While it may take some time to accomplish this, once done, it will provide the foundation for a more meaningful identity and, hopefully, one day, a champion’s identity.

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